HOW EXPERIENCE CAN FAIL YOU IF YOUR FIRST IMPRESSION IS BAD

Natasha is sharing with us today her experience of that important first impression and how easily it can damage your business if you are not successful at getting it right

 

BY NATASHA DU PREEZ

 

THE APPOINTMENT

It was our first visit to this hairdresser and like every other visit to a new hairdresser we were very wary and anxious. This is quite a normal feeling for us women. Any woman will tel you that hair is very important – I would actually go so far as to say it forms a huge part of who we are. It’s our showcase to the world and if our hair gets messed up it can really feel like the end of the world, so to speak. Especially if you are a teenager whose whole appearance rests in the hands of the hairdresser!

 

My daughter, Zani had an appointment for a professional stylized cut, wash and blow dry. She really looked forward to this and was super excited to get the new look. I dropped her off, parked the car and before I could say hair, she was back at the car with a REAL scared look on her face. “Mom, this is an old lady (well old for a teenager is anything from 30 upwards!) and the salon is smelly and Mom I really, really do not want this lady to cut my hair, because she will not know how to do it hip and funky.” Calmly I thought this situation through and decided to go check it out. It really did not smell nice. It smelled like wet cats and dogs. The interior was old … very old. Nothing appealing to look at and not any attempt at interior design at all. I also wanted to leave and let bygones be bygones. So while the hairdresser was busy with another client I told Zani to just have her hair washed and blow dried and then we can leave. Not really convinced she reluctantly agreed to the wash and dry to at least get our money’s worth for the fees already paid via the internet booking.

 

Now for the surprise twist – the hairdresser had a consultation with Zani explaining exactly what she was going to do, how she was going to cut and feather her hair into the style she wants. She also gave her some pointers on the style and how it would bring out her eyes and features. It was clear that this woman knew exactly what she was talking about. I just knew she had oodles of experience! Zani was hooked on every word and I could see it dawned on her that she should maybe trust this stylist and have her cut her hair. So she put on the brave jacket and gave the go ahead for the cut as well. Wow … this was the first hairdresser ever who actually cut my daughter’s hair exactly the way she wanted. She could not stop babbling about her hair and she kept on looking at herself in the mirror over and over again! “Mom, I will never go to another hairdresser as long as we live here in Brisbane”.

 

So here’s the thing … I actually needed to have an experience like this. Just to be reminded of how important certain principles are in business. It is so important to look at this situation and learn from it. A couple of important lessons were affirmed for me:

 

EXPERIENCE

It’s a strong word and often something people tend to forget, overlook and underestimate most of the time. It’s something one always expects from any service provider unconsciously and therefore will not really think twice about the word and its meaning. So here’s my take on it … Experience is something that cannot be bought AT ALL, like in never ever. There is no price tag on experience. Experience comes with time and lots and lots of practice and constant nourishment. There is no quick fix for experience. It is not transferable and it cannot be exchanged for anything in return. One can buy lots of things and probably even happiness to some extend, but experience is the one thing that everyone wants, but can’t buy. You have to be prepared to walk the bumpy road and part of the learning will come from making mistakes and quite a few of them!

 

We have been doing photography for 15 years and started our business in the days of film. Most photographers reading this won’t even remember a time before digital. Film gave us lots of experience which I would not change for anything in the world. I really appreciate and value my experience. Things that used to be challenging before are just not that big a deal to us anymore. With our experience I know we will be able to pull off most shoots even before we see the location, couple and weather. We know how to make it work and we know to not get all worked up about the weather/venue or body shape. WIth wedding photography you have to use what is available to you – location wise, weather wise and time wise. This is where experience comes in to play big time.

 

FIRST IMPRESSIONS

Getting back to my story from earlier… if you are in the beauty industry, you kind of have to look the part in my opinion. This is probably the most important thing for a first impression that the hairdresser got wrong. I always tell my children that a first impression is the most important part of any person or business. Our first impression of this salon was negative to the extent of wanting to get out of there as fast as possible. But because she managed to convince us of her experience as a stylist, we decided to stay. Imagine how many clients this salon might have lost or have lost just because of negative first impressions. If we decided to leave, we would have lost out on this woman’s experience and talent and we would have been none the wiser. I wish I knew her well enough to actually tell her this, because she will have a thriving business by making just a few small changes.

 

So to sum up our experience … analyze the first impression that you think you are creating when meeting with potential clients. What do you present and how do you present it. Dress according to your business so that you will appeal to all ages. Respect, admire and value the experience you have … it cannot be taken from you ever! Happy gaining experience to all!

 

NEIL VAN NIEKERK – AN INTERVIEW

Today’s Friday Featured Photographer is Neil van Niekerk. Neil is quite the legend when it comes to flash photography and creating images with flash that looks totally natural and perfectly lit. I have learned most of what I know of using my flash from following his blog and reading his books. It gives me great pleasure to be able to interview him for the Photographer Mojo blog.

 

 

You are an advocate for using flash even when one might think that natural light provides adequate light. Is there a single thing that you can tell us that would improve our flash photography instantly if we were to do this one simple thing?

It is all about direction of light. Whether you use natural light; on-camera flash; off-camera flash; multiple light setups or video light – it all comes down to the direction of light. Once you recognize this aspect of photography and lighting, then the door is wide open for you to be able to comfortably use any light source.

 

What is your favorite photography accessory other than your camera?

A speedlight of course. Crazy question!

 

If you had to choose one lens which one would it be and why?

The Nikon 70-200mm f2.8 VR II
(The Canon equivalent is just as great.)
On a full-frame camera body, these lenses are the perfect portrait lenses with which to isolate your subject. You can use shallow depth-of-field, and you can compress perspective. All around, it is just the most versatile lens for anyone photographing people.

 

 

Who are the photographers that you have learned from most?

I pored over books when I started to become interested in photographers. I spent countless hours at the Bensusan Museum and Library for Photography, reading. So there were numerous photographers that informed my own style.
In terms of photo-journalism, it would have to be James Natchwey, Don McCullin and Ken Oosterbroek.
In terms of Fashion – David Bailey; Richard Avedon and Bob Carlos Clarke
in terms of general photography – I love the gentle humour and keen eye of Elliot Erwitt.

Back in South Africa, the person I learnt a lot from was Emil Wessels, who was the chief photographer at the time I was working there. Similarly, there have been a number of photographers over the years that influenced me.

A few years back, I attended a presentation in New York, by Yervant (very well known wedding photographer), and David A Williams, also a highly regarded Australian photographer. I had been deeply impressed by Yervant’s style of wedding photography, combining story-telling with Fashion. Impressive lighting skills and posing. When I first saw his work, my reaction was … maaaan, I couldn’t even attempt this because I don’t have a whole team working with me and multiple lights. To my huge surprise, at the seminar he told us that he works alone, and mostly just uses available light, and / or a video light. His assistant holds up the video light for him, and carries his second camera. Supremely simple. It was like a shock to my system … *I* could do this! And that moment definitely propelled me forward as well in terms of really looking at the quality and direction of light, and working with my clients.

 

If you could second shoot with someone who would it be?

If I could split this up as a two-part answer. I’d love to second shoot with Jerry Ghionis. At the moment he is at the very top of the field in wedding photography. I’ve met him on a few occasions, and he has a great personality, warm and out-going. I’d love to shoot with him.

If I could get to hang out for an afternoon with someone, and just walk around taking photographs out on the New York streets, it would have to be Elliot Erwitt.

 

What website or blog do you visit often?

I check out DP Review often. I love the toys. Then there are photographers that I know, who I check out on Facebook regularly, like Chuck Arlund (a Fashion photographer friend of mine), Todd Laffler (a wedding photographer here in New Jersey). So it’s a mix-n-match of places I visit during the day as I need a break from work.

 

Each of us has someone or something, which inspires our life and work. Can you tell us the true basis of your inspiration?

Music. There is something about music which just cuts right through to the emotional core. Even dance music hits the spot – your body just wants to move in time. I think it is that aspect that also drives my photography – emotional impact and connection.

 

There are a lot of doom and gloom in the photography industry of late. What is your opinion on making it in photography and the perceived threat to professionals emanating from the fact that technology has enabled everyone to be a photographer nowadays?

This is a tough one to answer. The simple fact is that there are too many photographers chasing a static market. And some markets dwindled entirely, such as stock photography.

I also see older photographers complaining, but when I look at their websites, they are stuck in a previous era, and their sites are out of date. They also quite often haven’t embraced the modern technologies yet, or are not on Facebook, nor do they know how Search Engine Optimization works. (Although that is a dark science of its own.)  And so on. Things have dramatically changed for photographers in the space of just the past 10 years. You have to adapt, and keep on adapting.

If you want job security, then reconsider studying something in the engineering or medical field instead. You certainly won’t die a rich person, working as a photographer, but the journey is an interesting one, filled with great experiences. Just don’t expect job security of any kind. Simply because of the numbers, many aspiring photographers simply won’t make it. The statistics count against that. But the energetic, hard-working, inspired and creative photographers, who know how to market themselves, and are personable, and know how to work with people … they will make it.

You will also have to work harder than you can imagine, since being successful as a photographer is a never-ending job in itself, constantly chipping away at it.

 

 

Is there anything you would have done differently in your photography career?

This is also a difficult question to answer. If I can step back through this a bit … if I had set out 8+ years ago with the intention of propelling my career as a wedding photographer, I would’ve had a template website, and template marketing materials, and followed a similar course to most photographers.

Instead, perhaps due to some iconoclastic thing, or that Artist’s desire not to follow a rut … I did many things which just didn’t make sense at the time. I simply did it because I wanted to and liked to. For example, starting the PlanetNeil website (now the Tangents blog). It has taken countless hours, with very little reward of any kind for the first few years. From an accountant’s perspective, it would make no sense at all to put that much effort into something which doesn’t reap any benefits. Yet, years later, it had resulted in me writing two books (of which the first is the publisher’s best selling book), and I am writing a 3rd book. I’m presenting seminars and workshops across the USA and even in the UK and Ireland. It is exciting to be here! But it all was the cumulative result of doing something that just made no sense from a business point of view.

So, would I have done things differently?  With hind-sight I could’ve avoided a lot of dead-ends, and a lot of money spent on useless stuff … but in the end, it is part of the journey.

 

What talent do you wish you had?

Musician … however, I’m a much better photographer than I’d ever be a musician. So here I am.

 

Name one thing that you are still learning to do?

I still have my saxophone, but rarely get time to play it. In terms of photography, the technology is expanding at a faster rate than we can possibly learn and master. At the moment I am exploring video as shot with HD DSLRs. (Canon 5D mk2)

 

Is there anything you are saving up for?

I’d love to own a Nikon 200-400mm f4 lens again. That was a beauty! Here is a shot taken with my iPhone, of the first generation 200-400mm lens I had. (I sold it to foot the bill for the HD video gear.)

 

 

If you could have lunch with anyone famous who would it be?

Photographer – Elliott Erwitt.
Politician – Barack Obama  (love his sparkling sense of humour)
Musician – Peter Hammill
Movie star – Charlize Theron

 

What or who is the greatest love of your life?

My daughter, Janine. (Photo of her below)

 

 

Which 5 words would your friends use to describe you with?

Intelligent, funny, helpful, eccentric, cute

 

If you were not a photographer, what else would you have liked to be?

I could easily have embraced the drug-fueled, hordes-of-groupies glamorous life of a rock star.

 

Is there anybody or anything you would love to photograph that you haven’t yet?

I would love to be able to take portraits of some of the celebrities that are in the news. But something more down-to-earth and revealing of themselves than their public facade would allow.

Alternately, the work by Obie Oberholzer is inspiring – environmental portraits of every day people in unusual places.

 

We are looking forward to you sharing your knowledge with us on the PM blog. Can you give us a teaser of what is to come?

I allow myself the freedom of writing whatever I feel like. There’s no grand plan here. However, a topic that I want to explore in future posts, (as soon as I am better informed myself), is HD video. Video and photography are converging fields, and we’d better embrace that idea.

 

When can we expect you to present a workshop in South Africa?

I’m hoping perhaps Feb or March 2012 … but it is too soon to talk about definite plans yet.

 

 

Visualization and Intuition (Part 3)

 

This is our last in our series on using visualization and intiuiton in your business, life and photography in general. Today we look at a few easy and practical steps to develop your intuition to help you move forward.

A program to develop your intuition as a technical skill to assist both the quality of your photography and ultimately to support you achieving your goals would include the following:

 

  • Observe and monitor under what circumstances you get your best ideas. Try and identify any pattern associated with this and develop a ritual to encourage the generation of ideas. Try and understand specific detail, eg do you “see” an answer in your mind’s eye, do you “hear” an answer or do you “feel” an answer?
  • Become attuned to what is happening in both your external and internal environments at all times. Be cognizant of synchronicity and do not dismiss your dreams. Keep a dream diary and an intuition diary.
  • Pay attention to any hunches that you feel at any time. Notice all your impressions without being judgmental or dismissive.
  • Make circumstantial decisions based on questions. In your mind’s eye ask questions all the time. What is the best angle, what is the best lighting, how close or far away should I be from the subject matter, when should I take the photo etc. Trust the answers you get intuitively.
  • If you find that no matter how hard you try you get no intuitive response, try using an external tool, eg a pendulum
  • As a photographer you will probably always use a specific eye to look through your view finder. Occasionally try taking a shot using your other eye.
  • Above all be resolute, determined and disciplined. Even if you perceive nothing to be happening persist with your daily visualizations. Rome was not built in a day and nor was a gifted photographer. Do your daily visualizations and simply believe it is going to happen.

 

VISUALIZATION AND INTUITION (PART 2)

BY DEREK ELLIOTT

Fundamentally the practise of creative visualization can be sequentially described as the following method:

  • Record your goals in writing and keep a kind of a “cheat sheet” that you can take out and read at least once or twice a day
  • Take some form of immediate action to achieve your goals-do not think that someone will drive up to your house and offload a truck full of gold bars, or that similarly you are about to win a massive lotto. Take relevant action even if it is in its relative infancy, for example start a website or go on a new training course, to support your goals
  • Twice a day, once in the morning when you wake up and once in the evening just before you go to sleep, visualize in detail on your goals. What is important is that you repeat the entire goal in your mind’s eye in the present tense,
  • Act as if you have already achieved the goal. Actually act and feel as if it has already occurred
  • Get emotional about having achieved the goal-in other words actually simulate how you would feel if you achieved the goals, see yourself driving a brand new goal, see yourself being presented with first prize. Experience the feeling of satisfaction you feel when you achieve a particular goal.
  • Focus on the positives, not the negatives, for example do not mentally say “I do not want to be poor” rather say “I am rich” as the universe will attract into your life that what you focus on. If “poor” is the operative word you focus on it will attract “poor” into your life.
  • Try meditation. Spend about 20 minutes on your own and quieten your mind, concentrating on your breathing. Ensure you will not be interrupted, turn off your cell phone and go within. Combine this with your visualization. Employ a contemplative meditation characterised by visualisation. Express your gratitude to the universe at the end of the meditation. Some people do this in prayer.
  • Attempt to be as intuitive as possible, both in your photography and your goal management. Apart from “feeling” the shot and being synchronistic with respect to your actual timing of each individual photograph, endeavour to actually develop your intuition as one of the tools of your toolbox. Intuition looks for connections between parts and takes in the whole. Einstein once claimed that his great ideas occurred to him first intuitively and that afterwards he would verify them logically. Trust what first comes into your head in any particular circumstance, no matter how bizarre.

 

Tomorrow a few practical steps to develop your intuition.

 

 

 
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